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Welcome to NOUWEE, where color and fun come to life! 🎉 Since our opening in 2014, we have been dedicated to spreading joy and enjoyment to people of all ages across Canada.
Our products are not only colorful and entertaining; they are designed to spark creativity, foster camaraderie, and promote physical activity in a playful way. Whether it’s for school activities, festivals, or any other event involving color powder, we have everything you need to create an unforgettable experience.
Our passionate team works tirelessly to provide the best advice and ensure that every product is safe, high-quality, and environmentally friendly. 🌟
We aim to provide ideal event solutions for schools, municipalities, and other organizations. These solutions are highly appreciated by Canadian youth and families, helping them learn to love moving, challenging themselves, and embracing wonder.
Integrity
Fun and Well-Being
Self-Improvement
Alexandre Goupil-Lévesque founded Nouwee in Lachute, QC, as an online store offering a wide variety of party products. His goal was to provide families with unique and festive entertainment solutions. Color powder was one of the first products offered in a family-friendly format (box of multiple packets).
The color powder began being sold in larger formats (25 lbs in bulk) to meet the demand of schools and municipalities.
Olivier Roy joined the adventure as a shareholder, sharing the same desire to make daily life more fun and colorful.
Nouwee opened a vibrant and sensory party store in Saint-Sauveur, QC.
The pandemic struck, forcing Nouwee to close the Saint-Sauveur store. Alexandre left the venture, and the company relocated to Gatineau, QC. The online store continued under the management of Olivier Roy.
Nouwee underwent restructuring and decided to specialize exclusively in color powder and related products. The company aimed to make organizing a color run as accessible as possible for schools, municipalities, and others. A new business model was quickly implemented to offer lower prices for bulk high-quality color powder, personalized expert advice, and a simplified, enjoyable process for organizations. Nouwee became the only Canadian company specializing in color powder, making organizing a color run in Canada more accessible than ever (financially and logistically).
Nouwee supplied color powder to schools and municipalities across Canada.
Nouwee entertained tens of thousands of people of all ages and provided color powder to hundreds of schools and municipalities in Canada.